Stanislaus County

Regional Tourism Roundtable

Our Mission:

To promote a regional perspective for economic development with an emphasis on local travel and tourism, by including all cities, chambers, and interested community stakeholders in a collective marketing and measurement effort.

Humble beginnings:

In June of 1999 the Economic Development staff of Stanislaus County’s Chief Executive Office convened a meeting of representatives from all nine of the county cities, the various chambers of commerce, the Economic Development Corporation, convention bureau affiliates, and interested business and citizen participants. The primary intent of this gathering was to entertain establishing a focused and collective regional marketing and development strategy in the area of travel and tourism.

The concept was unanimously well received by the group and a task force, the Travel and Tourism Roundtable, was developed. The Travel and Tourism Roundtable has evolved into a larger, more diverse group than initially established. County, City, and Chamber staffs have worked together with business owners and interested citizens to increase travel and tourism in our County.

From inception the Tourism Roundtable has approached the primary goals of marketing and identity building for our communities with a very focused, initiative based approach. Having to accomplish a lot on few dollars has been challenging – yet, it has forced a certain creativity on the workgroup that otherwise may not have been fostered. Currently, the Roundtable is committed to nine (9) primary tourism initiatives. There has been much success in each of these core areas over the past implementation cycle.

The current strategic plan can be downloaded for a more in-depth look at the group and a list of its initiatives.